The Sun Shines for Grand Opening of Florist

The first sunny Saturday of the year was perfectly timed for the opening of new Florist Persephone Violet. The shop was busy with customers delighted that the High Street premises, traditionally home to the town’s Florist, was snapped up by local Emily Hepworth, a ‘Young Florist of the Year’ competition finalist.

The first sunny Saturday of the year was perfectly timed for the opening of new Florist Persephone Violet. The shop was busy with customers delighted that the High Street premises, traditionally home to the town’s Florist, was snapped up by local Emily Hepworth, a ‘Young Florist of the Year’ competition finalist.

Coincidently Emily started her career at number 16 High Street, gaining a good understanding of the trade by working with local Florists Karen and Les Reynolds of Flowers Galore. Emily, who has completed her Floristry Level 3 National Diploma and Level 4 Higher National Diploma, both with distinction, started her business Persephone Violet in January 2014, aged only 18!

Emily, who specialises in wedding and event displays, decided on the name Persephone Violet (pronounced Per-seh-fo-nee) combining a reference to the Greek Goddess responsible for the seasons and a traditional flower of Greece.

As well as being a bronze medal winner at RHS Chelsea Flower Show for Young Florist of the Year 2015, she has also been named young business person of the year twice in the Cirencester Business Awards.

Persephone Violet is a blooming asset to Malmesbury, adding another local independent business to the already thriving High Street.

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